Alright, we talked about the basic terminology needed for email marketing, then we discussed the importance of email marketing for eye care professionals, we created your email marketing strategy, and discussed the key components needed for an email. Now, there's one thing I need to drive home besides consistency. Each of your emails should have one benefit, one differentiator, and then one call-to-action. In that order. Don't overwhelm your readers. Keep it simple and to the point with a clear, concise message.

Be sure to track the results of your emails. If it didn't go as well as planned, adjust for the next one. Maybe you have to change the time, maybe your message wasn't as clear as it could have been. Either way, adjust and send another one.

Good luck with all of your email marketing and we're here if you need help.