Current Patients

While we are on the topic of internal marketing, its important we address retaining your current patient base, which will also fall under internal marketing. You want to make sure you don’t have a revolving door. Meaning you aren’t so focused on your monthly new patient numbers, that you forget to focus on your current patients. As we mentioned, your staff can be one of your greatest assets when it comes to internal marketing, but so can your current patient base. By developing an internal marketing strategy for current patients, you create a plan for your staff to engage with your current patients to keep them happy and coming back for years to come.