Next, we’ll review email marketing. You should already have an email list created through your electronic health records or patient communication platform. Email marketing is effective because it comes right to your patients’ email, which is frequently opened. You can highlight frame lines, office news, or events. Create a signup form on your website or blog to add patients who want your practice information to your email list. This will give your target audience the option to join your email list before they become a patient.
Your monthly newsletter letter can offer a variety of information in an easy-to-read format. Be sure to provide a consistent format so patients can easily recognize your brand.