Hello! Welcome to the course, scoreboard for marketing. My name is Stephanie Watson. I’ll take you through the steps so you can learn how to navigate and populate your marketing scoreboard. Let’s review the course objectives. Number one: know your numbers. Number two: determine a wildly important goal. Number three: establish lead and lag measures. And number four: team-driven accountability and positive change. Alright, let’s get started.
Five main components make up the marketing scoreboard: definitions, statistics, dashboard, task list, and noteworthy. Let’s get started with definitions.