Marketing Terminology

Marketing for an eye care professional can be a bit overwhelming. But when you understand the terminology being used, it becomes a little less daunting. So, let’s review the following terms and what they mean for marketing your practice. We'll review internal marketing, external marketing, target audience, market research, the 4 P's of marketing, a marketing plan, a marketing budget, marketing channels, brand awareness, social listening, word of mouth or referrals, and call to action.