Package Pricing

When it comes to lens product availability, it is fast and ever-changing! When it comes to progressive styles, specialty lens styles, materials, and product technology that can get applied to these lenses, it is overwhelming and it can get overwhelming for your patient depending on your presentation. 

So, offer just your package pricing, which would include your premium product; the materials are also premium, as well as the product technology that would be applied will be included in that package pricing. This helps simplify things for your patients, as well as if you're onboarding opticians, it helps simplify things for them and they can speak confidently to the product that you trust most. 

Just because everything is available, doesn't mean that you need to sell it. So, get selective in the product that you're going to be offering to your patients. Just pick what's best.