Another idea to improve your social media would be to include an option for online scheduling. Patients are often ready to schedule their appointment and want to get it done quickly and efficiently. Make it fast and simple so they don’t have time to move onto something else.
Another benefit of online scheduling is that often these online scheduling tools can be accessible from anytime to anywhere, so your staff can easily see when the schedule has been changed or when the first patient of the day is set to arrive.
Many online scheduling systems can also send appointment reminders, so in turn, you may see a decrease in missed appointments.
You may already offer this option to your patients, but make sure they know it's available AND make sure they have easy access to it by reminding them through social media posts, buttons on your social media page and in-office signage.