When it comes to planning and scheduling your content, stay ahead of the game. Planning out your content ahead of time provides you with quality, thought-out, and engaging posts. You may envision posting at a certain time of day because that’s when your target market is most likely to view your content, but what if your social media cheerleader gets caught up with a patient and is unable to post? Utilizing platforms like Hootsuite provide you with the option to schedule out content days, weeks, or even months in advance. You can add your content directly to the calendar to post at a chosen time and day, and know that it will be completely scheduled out so you don’t have to worry about remembering to post.