Terminology

You may have heard about email marketing, but do you understand all of the terminology that's used with it? Let's discuss some of the basic terminology you need to be prepared to create an email marketing campaign.

Copy – the message in your email

Subscribers – Interested prospects who signed up to receive your emails

Open rate – the percentage of prospects who open an email

Response rate – the percentage of prospects who respond to an email

Click-through rate – the percentage of prospects who click your email after opening it

Conversion rate – the percentage of responding prospects who subsequently buy

Landing page – where prospects land after clicking your email’s call to action

Campaign – the type of email you are sending

Responsiveness – how well your email opens

Results – statistics after you sent your email

Now that you know the basic terminology needed to write an email for your email strategy, let’s talk about the importance of email marketing for eye care professionals like yourself.