You may have heard about email marketing, but do you understand all of the terminology that's used with it? Let's discuss some of the basic terminology you need to be prepared to create an email marketing campaign.
Copy – the message in your email
Subscribers – Interested prospects who signed up to receive your emails
Open rate – the percentage of prospects who open an email
Response rate – the percentage of prospects who respond to an email
Click-through rate – the percentage of prospects who click your email after opening it
Conversion rate – the percentage of responding prospects who subsequently buy
Landing page – where prospects land after clicking your email’s call to action
Campaign – the type of email you are sending
Responsiveness – how well your email opens
Results – statistics after you sent your email
Now that you know the basic terminology needed to write an email for your email strategy, let’s talk about the importance of email marketing for eye care professionals like yourself.