You should have a strong website that highlights your goods and services, but the primary focus needs to be how you will help your ideal patient solve their problem.
Your website should provide information to new and current patients. Is your home page eye catching? You want to capture the attention of those coming to your website by having a clean, crisp website that details what your practice is all about. When patients come to your website, will they want to look around?
An "About Us" page that provides information about your practice, this should include office photos. You may want to label this section, "Our Office".
Highlight your doctors and your team in your "Our Team" page. Get professional headshots and write up staff bios that not only highlight your professional background, but shed some light into who your team is individually!
Make sure your services are listed and if you have any specialties, highlight them.
Offer convenience with online scheduling or appointment requests. This should be listed on every page for an effective call to action. You want your patients to schedule an appointment, right?
Prominently put your hours and contact information so patients are aware of how to get ahold of you and when you’ll be in the office. Make sure you have an accurate map of your location as well so new patients can easily find you.
You can take your website a step further and host a blog for patients to learn all about eye care. Your blog can highlight different conditions, suggest health tips, or even office events. Engage your audience with information they want to learn about, that also builds confidence in your patients by establishing your practice as the leader in the eye care industry. You can create trust with patients before they even contact your office.