Hey guys. I'm Brittney Kelshaw, the Creative Manager at Williams Group. I'm so excited to welcome you to the OSC marketing program! First, we're going to start with the basics, what is marketing? We'll dive deep into understanding what marketing is and how you can utilize it as an eye care professional. Then we'll go into the basic terminology. There's so many terms used in the marketing world, that not many people understand. So, we'll make sure you have a full grasp of all the terms we use. Then we'll talk about delegating. Whose best to do the marketing for your practice?

I'm so excited to help you become successful in marketing your practice right now! Let's get started.