Hello and welcome to optical lens pricing, how to price for success. All too often in independent optometry practices, like yours, we're never taught quite the right way of how to price the optical lenses that we sell to our patients. We have to come to a simple balance between how much to price our lenses at, without pricing ourselves out of our local Marketplace, but also while making sure that we charge enough to make sure that we cover the cost of doing business. Throughout this course, we will teach you how to do just that. My name is Shaun Damico and I'll be your trainer for this course.