Sell the Best

As you’re matching the patient’s lifestyle to the product that you have available, make sure that you're selling the premium product. You are the best, so sell the best! As well as educate your patient in regards to the benefits of the products. So not just what it is, but how it’ll make their life better. And continue to focus on education. Let your patients make the decision on whether or not they want the premium product. You can definitely offer alternatives, but when you speak and educate patients in regards to the benefits, then let them decide. Also get excited about the products available on our market now and educate yourselves on what's going to be available in the future so you can speak to that as well. This builds trust in your ability to help guide the patient in regards to their lens selections not just today, but in the future.