Website SEO

In this course, you’ll learn the key components that your website needs to have to stand out from the competition as an eye care professional. We also discuss ways to improve your search engine optimization.

Marketing Channels

Learn more about the different marketing channels available for eye care providers to reach their target audience.
The 4 P’s of Marketing

The 4 P’s of Marketing

In this course, we’ll discuss the 4 p’s of marketing to ensure you are implementing a successful marketing plan utilizing a strong marketing mix.
Brand Awareness

Brand Awareness

In this course, we’ll discuss what brand awareness is, why it is critical for your practice, as well as strategies and tracking measures to ensure you are implementing a successful brand awareness plan.
Target Audience

Target Audience

In this course, we will review target audience and explain how to narrow down your audience. We will discuss reviewing your current patient base, researching your competitors, and looking at your social media platforms to guide in your target audience. Utilizing our...