Next, when we have a patient who is ready to invest in enhancing their visual performance with quality products, we must create value! Let’s look at what happens to our chair cost in relation to optical.
For our example, our patient has a VSP Signature plan, our exam reimbursement is a total of $59.50.
We give them a “covered standard progressive,” because this is a patient who only wants what’s covered by their insurance.
On an average, we will see a return of $55 on a frame. With a standard progressive, we will see a reimbursement of approximately $10 on lenses. No add-ons.
For this patient, our total reimbursement comes to $124.50. Given that we actually received the $55 frame reimbursements, we came just *this close* to not beating our chair cost.
So, let’s say our reimbursement for the exam is on the lower end. Now, you have received a reimbursement on the exam for $40, $55 on the frame, and still only $10 on the lenses. That brings you to a total reimbursement of $105. You still need $15 to break even or to cover your chair cost.