Communication. Communication is absolutely vital. Communicating clear, positive expectations to your patient as well as your team is what will allow you to have a thriving culture within your practice. That might be setting the expectation for the patient with them over the phone while you're scheduling, it may be communicating to your team all of the benefits and the authorizations that you’ve pulled for that patient prior to the patient coming in, or maybe it's the daily plan of action communication that you have with your team utilizing your team huddles throughout the day. communication is absolutely essential for success. We'll talk a little bit more about those huddles in an upcoming course.