Balancing these four pieces is critical to a successful marketing strategy. We have product – your packaging and services matter, your price – appropriate cost that allows for proper margins, place – how you’re distributing your product and services, and promotion – how you plan to advertise and communicate with our target audience. Integrate each piece within one another to get your product in front of your target audience at a competitive price. By detailing your practices intent for your marketing mix, you’ll be able to see the results you’re looking for.