Internal Marketing

Throughout the entire OSC library, your office is learning different ways to market internally and strengthen your internal marketing strategy, without even realizing it. We define internal marketing as the process of selling your company’s values and missions by consistently delivering a satisfying customer experience rather than selling your company’s product and services. With internal marketing, you’re connecting people to people. The goal of internal marketing is to increase employee retention, turn your employees into brand advocates, and improve your brand reputation. By creating an internal marketing plan, you are giving your employees new reasons to feel proud about the organization they work for as well as building loyalty, skill, and engagement within your staff. When you have employees who are aligned with your company's values and mission, they will begin to enthusiastically creating an emotional connection to your brand for your patients and their going to be your company’s most trusted voice.