Now, i’d like to take just a moment to review the objectives for this course, in our order of operations. First, we’re going to teach you how to determine and create your own optical product offerings to make sure that we’re offering what we want to our patients.

Then, once we have that lined out, we’ll have you take a look at what your current cost of goods are.

Then, we’ll have you complete the Williams Group Lens Cost of Goods Matrix, where you’ll input the pricing that you’re paying.

And then finally, we’ll finish up the course by reviewing the suggested retail price sheet, just like the one that you will be presented with from your Executive Management Coach, so that you can implement a new pricing structure within your practice to make sure that you’re doing so with success. Let’s get started.