Let’s get started and talk about the different platforms that are available. How do you know where to start? Choosing the right platform means figuring out which platform your target audience is on, as well as determining which platform is best suited for the type of content you want to create. In the practices we work with, we’ve found that our best results typically come from Facebook and Instagram, but there are many other platforms out there as well. For example, LinkedIn is a great option, but its focus is on business-to-business networking, so it’s not the best option for keeping in touch with your patients.