If you have a younger target audience, Snapchat might be the right social platform for you. With 41% of Snapchat users in the age range of 18-34, you can reach a different type of audience. Most of them are using filters with glasses, so why not add a business touch? With Snapchat, you can post a photo or video to your stories. This is accessible to anyone and disappears within 24 hours of posting.
When should you utilize the Snapchat stories feature? You can use it every day, showing off staff, patient of the day, or something fun within your office, but an excellent opportunity would be to post a flash sale or an open appointment for the day. These are great to post since after 24 hours of being on your Snapchat, it disappears without someone having to remember to take the post down.
Another fun feature of Snapchat is the great filters they offer. Most users spend an average of 20 seconds on each filter until they find the perfect one. Sponsor a filter and get your logo on the Snapchats users are sending to their friends to help get your name out there!