Social Media Marketing – 6

YouTube is great for many reasons. YouTube has a huge amount of users and is a great way to reach an audience without a lot of technical knowledge or high-end equipment. Maybe you want to show a testing procedure within the office, or create a Meet the Team video, or feature some patient testimonials. Whatever you put on your YouTube channel will help you to get some great visibility and make it easy to share with your other social channels as well.

With over 1.5 billion users, YouTube is the second largest search engine. Utilize this platform for specialty products and techniques that you provide. Video is an exceptional way to show patients and potential patients, who are doing research on eye care professionals or a certain eye care treatment, why to choose your office. Many people prefer to watch a short video to learn all they need to know regarding a topic rather than reading a lengthy article.