Video Marketing

Video marketing is a lot like social media marketing. Capture your target audience’s attention by creating video content, rather than images and written content. Video marketing is the second largest search engine, so if your company is able to create valuable content, this is a marketing channel that is strongly recommended for utilizing. Video marketing can deter people from pursuing this option due to the time and money it can take to produce. To start, create short videos using your cell phone. The image quality has really improved over the years to capture exactly what you need, right at your fingertips! Post these videos to your social media accounts. As you gain traction, you can record on a grander scale, but starting with small clips from your practice is a great place to start with video marketing.