Hey guys, thanks for joining us for the next marketing course, target audience! We talked about target audience in Marketing Basics and I just want to recap, your target audience is a group of people that you want to reach for your practice. So, they have similar commonalities and demographics that make up this group of people that you want to target for potential new patients. You can use information based off your existing patient base, you can use information from your competitors, as well as dreaming up this ideal patient that you want to see in your practice. We'll talk about all the different groups of people that you can target and make up your own target audience, so you know directly who you want to market too.