Any benefits that the patient gets from ordering from your office is what we like to refer to as program perks! This may include free direct shipping with the purchase of an annual supply, a travel or sometimes referred to as a starter kit, a replacement lens for a lost or damaged contact. This is also where you can highlight additional savings, such as a saving coupon. The idea is that program perks remain positive and feels exclusive. They get your 5 STAR patient care! Remember to speak with your doctor or manager on the best way you and your team can present the benefits collectively.