Marketing Channels

In this course, we’re going to discuss seven different marketing channels that you can utilize in your practice to reach that target audience.

1- Website. Your website should provide potential patients with adequate information to select you as their eye care provider.

2 – Search engine optimization. This is when using a search engine for an eye care provider, who are the top three practices that show up? You want to be one of them.

3 – Email marketing. Reach patients right at their fingertips with emails.

4 – Social media marketing. With billions of users on each of the social media platforms, utilizing this channel provides your potential patients a look into your practice before they ever step foot inside.

5 – Video marketing. Show your personal side by capturing video footage to share with your target audience.

6 – Advertising. Reach new patients with paid advertising and targeted demographics.

7- Word of mouth. Leverage your existing patient base to grow your practice.

Let’s discuss each of these marketing channels, starting with website.