Okay, before we start dreaming up that ideal patient and narrowing down your target audience, I want you to do some research with your competitors. Who are they seeing? Can you tell who they're targeting? Review their marketing efforts. Who is it that they're targeting? What does their target audience look like? This may be similar to your target audience, which is okay, but also why we need to understand who they are trying to reach and how. Do your competitors have a specialty? Is it the same as yours? We'll talk later about ensuring your marketing yourself in a way that stands out, but right now I want you to focus on the specialty your competitors are targeting, because this is going to help guide you in establishing your target audience. This is all information that you should be writing down, so we know where to go after it's all completed.