Your logo serves an important purpose – it not only represents your vision for your practice, but it is something that is memorable, differentiates you from your competition and creates brand loyalty.
Your logo should instantly connect with your patients. The most important qualities in a logo are that it is simple, timeless, adaptable and memorable. Changing your logo on your social media is quick and easy, but changing your signage can be a very costly expense, so make sure that you go with something you will be proud of years from now.
From social media to signage to promotional products, your logo needs to be used in a wide variety of ways and in a wide variety of sizes, so it’s important to utilize a designer who knows about how to best design a logo to fit all of these mediums.
Is your designer a trained graphic design professional? If your logo was designed in Photoshop, that will cause problems in the future. Do they know the difference between vector and raster graphics? EPS, JPG, PNG. Some of these may sound like a foreign language to you, but these file formats are each used for a very specific purpose. For example, if you use a JPG to create that costly signage, that file format will get very pixelated and grainy when scaled to a large size, so your sign company will either not be able to use the file or you will have to pay them to recreate your logo in a format that can be scaled to the required size. Designers know the language needed to showcase your logo in its best light and save you both time and money down the road.
You also want to make sure that you are provided your logo in all of these formats, along with information on your color scheme, fonts and any other pertinent design information, so you can use this as a resource in any future marketing efforts.
Here at Williams Group, we specialize in logo development for eye care professionals. There are other design companies that specialize in logos as well, so make sure that you choose a designer that is both competent and deliberate in their process. So, you can start your new practice with a logo you love.