Market research is gathering information about your target audience and your competition. You’ll utilize market research to ensure you have an audience who is willing to make a profitable action with your practice by remaining competitive in your area. It allows you to focus on your target audience and understand what your potential patients want from you. To do your research you could hold a focus group or a patient survey, but if you’d like to be more discreet, you always have the option of patient observation. Pay close attention to how they hear about your practice, how are they scheduling appointments, what times they are coming in, and which frames they purchase. This will all help you to set you apart.