The 4 P’s

The four P’s of marketing refer to product, place, price, and promotion. Product is what you are selling. Be sure your team is familiar with the features and benefits of what you offer. Understand where your patients can find you. For your pricing, it’s important to know what your competition is charging, but also how much your consumers are willing to pay. As we continue to discuss marketing terms, you’ll determine what promotions you want to offer.