So, what is marketing? As a practice, it’s important to develop strategies and tactics to help drive your patients to make a profitable action. You are essentially attracting people to your practice through different messaging. Begin by getting people interested in your practice. To do this, tell the story of the experience they will receive with your practice, what can people expect when they do business with you. There are many ways you can reach your target audience, whether that be internal or external marketing, which we’ll talk about more in this course. As you tell your story, you’ll begin to build a relationship with your potential patients and gain their the trust. Once you’ve earned their trust, you can begin to promote yourself and your services. You’ll soon see those patients taking a profitable action with your practice. We’ll talk about the basic marketing terminology you’ll need to become successful in marketing.